We're experimenting with 360 (VR) video in live-action: documentary, music and fiction. Here's a two-minute piece, which you should be able to scroll around in your browser, or just move to look around on a phone or headset:
These are exciting times for immersive video. It seems clear that it has considerable potential for certain kinds of material. Many people are trying many different things, and nobody really knows what will happen. It is never going to replace traditional story-telling, but we think it has genuine staying power and we're continuing to explore ideas. Here's another short piece, produced to give a taster of an album launch.